Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It is a practical, step-by-step guide from a seasoned positioning expert. With real-world case studies, witty insights, and a clear framework (including the five components of effective positioning), it shows exactly how to find your product’s unique value and frame it so buyers instantly understand why they need it.
Highly recommended for founders, marketers, and product teams – many call it one of the best business books they’ve read. It turns vague positioning into actionable strategy that drives sales and love for your product.

A must-read if you’re tired of explaining what you do!