{"id":705,"date":"2026-02-15T14:13:43","date_gmt":"2026-02-15T10:43:43","guid":{"rendered":"https:\/\/mroshan.net\/?p=705"},"modified":"2026-02-15T16:54:07","modified_gmt":"2026-02-15T13:24:07","slug":"obviously-awesome-book","status":"publish","type":"post","link":"https:\/\/mroshan.net\/es\/2026\/02\/15\/obviously-awesome-book\/","title":{"rendered":"Obviously Awesome Book"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It<\/strong> is a practical, step-by-step guide from a seasoned positioning expert. With real-world case studies, witty insights, and a clear framework (including the five components of effective positioning), it shows exactly how to find your product&#8217;s unique value and frame it so buyers instantly understand why they need it.<br>Highly recommended for founders, marketers, and product teams &#8211; many call it one of the best business books they&#8217;ve read. It turns vague positioning into actionable strategy that drives sales and love for your product.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A must-read if you&#8217;re tired of explaining what you do!<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It is a practical, step-by-step guide from a seasoned positioning expert. With real-world case studies, witty insights, and a clear framework (including the five components of effective positioning), it shows exactly how to find your product&#8217;s unique value and frame it&#8230;<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/mroshan.net\/es\/2026\/02\/15\/obviously-awesome-book\/\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":805,"comment_status":"open","ping_status":"open","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[39,40],"class_list":["post-705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book","tag-book","tag-pm"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/mroshan.net\/es\/wp-json\/wp\/v2\/posts\/705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mroshan.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mroshan.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mroshan.net\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mroshan.net\/es\/wp-json\/wp\/v2\/comments?post=705"}],"version-history":[{"count":2,"href":"https:\/\/mroshan.net\/es\/wp-json\/wp\/v2\/posts\/705\/revisions"}],"predecessor-version":[{"id":711,"href":"https:\/\/mroshan.net\/es\/wp-json\/wp\/v2\/posts\/705\/revisions\/711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mroshan.net\/es\/wp-json\/wp\/v2\/media\/805"}],"wp:attachment":[{"href":"https:\/\/mroshan.net\/es\/wp-json\/wp\/v2\/media?parent=705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mroshan.net\/es\/wp-json\/wp\/v2\/categories?post=705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mroshan.net\/es\/wp-json\/wp\/v2\/tags?post=705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}